Are you about to send your first MailChimp newsletter and not too sure where to start? Many small business owners over-estimate the nuisance factor of emails and under-estimate their potential to grow business. This is particularly felt at the time of sending the very first email. You may feel a bit strange about sending an email to people who aren’t expecting it and haven’t received one from you before. So where do you start?
Australian Privacy Principles Starting email marketing can be a daunting task for many sole traders and small business owners. Many owners underrate the effectiveness of email and overthink its nuisance factor. But by keeping within the Australian Privacy Principles you will achieve good communication with your customers and you are likely to grow your business. Being a MailChimp Expert I am committed to email marketing that does not encourage or result in spam. Best practice is a simple matter of understanding and adhering to these four guidelines: