Who’s My Customer Every now and again you’ll be confronted with the challenge of defining your customer.
Getting an ABN – then what? An Australian Business Number (ABN) is a unique 11 digit number that identifies your business to the government and community. Getting an ABN is the first cab of the rank – but there’s three more items you need so secure on the same day. Business Name Domain Name Facebook Page Even if you don’t intend to build your website anytime soon or activate your Facebook page straight away, securing these names is an important marketing consideration for your start-up.
Online Directories Online directories are listings that allow customers to look for, and find, the business, product or service most suitable for them. Many small businesses, partnerships and sole traders benefit from listing in directories. Examples of online directories are Airbnb, Hi Pages and Real Estate.com.au. Most businesses who use them have a love/hate relationship with them.
Happy New Year. As a small business owner or sole trader now is a great time to be reviewing or creating your business and marketing plan. Marketing Plan The marketing focus of your plan will have: Target market (who) Marketing strategy (how) Goals (what by when)
Online Marketing is an essential part of the toolkit for small business. Nothing beats face-to-face or phone conversations with your customer, so small business owners still need to network and talk with their customers directly. Online marketing, on its own is unlikely to be your complete marketing plan. But it complements other activity and most small businesses operating in Australia today would be foolish to ignore it. But navigating through the online marketing choices for small business and sole traders can be daunting.