Thursday afternoons from 21 September. One afternoon a week for six weeks.
For the do-it-yourself business owner on a tight budget it can be hard to navigate the complexity of online marketing.
This 6 week course is suitable for small businesses and sole traders who have a website. It covers:
- Customer Profile
- Top 3 online marketing channels
- Measuring for success
- Google Analytics
- Search Engine Optimisation
- Website rankings
- Website call to action
- Organic Facebook
- Facebook advertising
- Email marketing
- Re-sizing images for online use
This is a hands-on, intensive course and business owners will be given pre-reading and homework between sessions. The presenter will be available for phone and email support between classes to support participant’s learning.
Maximum of 12 participants.
Tea, coffee and afternoon snacks provided.
This course is suitable for:
Small business owners and sole traders who have websites. It will assist businesses to do their own online marketing or businesses who wish to understand the language and tools to better communicate with their website developer.