Australian SEO Citations List

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Last updated Aug 2, 2021

Citations for Australian businesses SEO

Citations is a fancy word for listing your business in online business directories. Being listed in plenty of online directories is particularly useful for bricks ‘n mortar shops and premises, for example:

  • Retail shops
  • Pizza places
  • Accountancy and professional service providers with offices
  • Physiotherapists, medical centres and other health providers
  • Bike shops
  • Gift shops

Anywhere there is a physical location that people can walk into, such as a store, premise or office.

For small cities with a population of under 1 million people, being listed in 30 or so directories is likely to be enough. For larger cities, or very competitive industries, aim to be listed in 100 directories.

How to List in the Directories

One of the important things when creating the listings is consistency. Each listing, at a minimum, will usually require:

  • Business Address
  • Business Phone Number
  • Business Website
  • Business Email
  • Business Description (100 words is fairly typical)
  • Business Logo

Ensure all the above (except the description) are consistent. This is very important.

Each directory will require you to create an account, with a username (usually an email address) and a password. Once you are listed, you are likely to receive a lot of emails from the directory. For this reason it is recommended you create a separate email account just for citation use.

It is recommended you go back into the listings once a year to ensure the details are still valid and up-to-date.

Some directories work on a Freemium model, that is, the basic listing is free but to get more exposure or features from the listing you need to pay. For the most part, stick with the free version, unless the listing is particularly important to your business.

Local SEO

Citations are particularly useful for a local SEO strategy. If you are a mobile or online business, citations won’t be as useful to you in your SEO strategy. If you are based in a physical location and having people close to that location is the majority of your customers or clients, a local SEO strategy, including citations, is recommended.

You can read more about a local SEO strategy for Adelaide businesses here.

Business Directories

Some of the directories you can list in will be known to you and will be fairly obvious. But there are hundreds that you’ve probably never heard of before. Below are some of the better directories to be listed in for Australian SEO.

There are three types of directories

  • Generic
  • Geo
  • Niche

Generic Directories

Generic directories can be further categorised by:

  • Map based listings
  • Social Media
  • Worldwide directories

Map Based Listings

Google Maps, known as Google My Business, is the most well known of map based listings. But there are several others. Here’s our list of eight:

Social Media

Using your social media pages to add your website link into is always a good start, (but don’t rely on this as your complete citation strategy):

  • Facebook
  • LinkedIn
  • Twitter

WorldWide Directories

There are hundreds of worldwide directories. Worldwide directories will often have a higher domain authority than a country specific directory – so look to choose at least a few of these. We’ve picked out the best of the bunch using the following criteria:

  • It’s free to list on the site
  • The listing looks good
  • The site has a high domain authority
  • There is a good chance the site will be indexed by Google

Here’s our Top 10

A number of directories are worldwide, but have a country specific sub-domain. A good example of this is Show Me Local.
United Kingdom:
United States:

Similar, but slightly different to Show Me Local is Cybo, which has each country listed as a child menu of the main domain, for example:

Both Show Me Local and Cybo are good directories to be listed in.

Geo Directories

Directories that are geographically based are considered geo directories. They may not have the same domain authority as the worldwide directories, as they may not have as much traffic. But they are an important part of the mix for you citations portfolio.

    Australian Business Geo Directories

    For inclusion in this list, we’ve used the same criteria as our worldwide listings, that is:

    • It’s free to list on the site
    • The listing looks good
    • The site has a high domain authority
    • There is a good chance the site will be indexed by Google

    Here’s our top picks

    The Yellow and White Pages, as available to Australian businesses, remain good listings for SEO purposes, but come at a cost. They have therefore not been included in our list.

    Australian City Geo Directories

    All capital cities in Australia have their own business directories, for example:

    Adelaide, South Australia

    To see more business directories for South Australian businesses, check out our Local SEO for Adelaide businesses article.

    Melbourne, Victoria, Australia

    Sydney, Australia

    Brisbane, Queensland, Australia

    Darwin, Northern Territory, Australia

    Perth, Western Australia

    Hobart, Tasmania, Australia

    Canberra, ACT, Australia

    WorldWide City Geo Directories

    Being listed in directories in your local town, city, state, province or region is recommended as part of your local SEO strategy. Most capital cities have directories specific to them, for example:

    Portland, Oregan, USA

    Manchester, UK

    Wellington, New Zealand

    Edmonton, Canada

    Google your city name and add in the phrase “business directory” to find the right directory for you.

    In addition to the big cities, many suburbs, councils or country regions have their own directories. For example, in South Australia there are:

    Be sure to find out what business directories are available in your local area and get listed in them.


    Niche Directories

    Many of the niche directories require membership, fees or some other sign up process. Some may require you to be a member of their association. Most industries and sectors have their own directory – below is a sample of some of them to give you a few ideas.


    Health Providers


    Gym and Fitness

    Real Estate

    Business Women

    Restaurants and Cafes


    Google your industry and add in the phrase “business directory” to find the right directory for your business.

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