Top 5 Spring tips for online marketing in Adelaide If you’re a small businesses considering your online marketing in Adelaide and South Australia you may need a bit of an excuse to get started or re-energised.
Who’s My Customer Every now and again you’ll be confronted with the challenge of defining your customer.
Getting an ABN – then what? An Australian Business Number (ABN) is a unique 11 digit number that identifies your business to the government and community. Getting an ABN is the first cab of the rank – but there’s three more items you need so secure on the same day. Business Name Domain Name Facebook Page Even if you don’t intend to build your website anytime soon or activate your Facebook page straight away, securing these names is an important marketing consideration for your start-up.
Online Directories Online directories are listings that allow customers to look for, and find, the business, product or service most suitable for them. Many small businesses, partnerships and sole traders benefit from listing in directories. Examples of online directories are Airbnb, Hi Pages and Real Estate.com.au. Most businesses who use them have a love/hate relationship with them.
As a small business owner or sole trader the New Year is a great time to be reviewing or creating your business and marketing plan. Your marketing plan is a chapter within your bigger business plan. We recommend making the business plan simple, accessible and practical with a review and update every 3 months. In this way it’s likely to become a goal setting and motivational resource for you and not just a lengthy, dull process you’ve gone through for the sake of it or because the bank requested it.