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Think Big for 2021

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Last updated Jan 22, 2021

Are you looking to grow or transform your business in 2021? Invest in your business with our 12 week advisory package.

This package is best suited to sole traders and small to micro businesses.

 

12 Week Advisory Package

 

Week 1: Understanding Your Business

Brainstorm and clarify the business basics.

  • Bring to life your ideal customer
  • Focus on your key product or service
  • Delve into the dollars and financials
  • Identify your marketing goals for 2021

Week 2: Understanding Your Business

Benchmark your online presence with others in the industry. We’ll review your online presence (be prepared – this may be a rough ride).

  • Technical review of website (WordPress only)
  • Basic review of content, navigation, layout and design of website
  • Basic social media audit
  • Google and online search audit

Week 3: Find Your Marketing Sweet Spot

Fiona will guide you through the process of identifying, and being able to commit to, the three top channels for you and your business.

Week 4 Marketing Plan

Let’s create your 2021 Marketing Plan.

Week 5 Channel Focus

Tricks ‘n Tips for your channel (eg. Google ads, Facebook, SEO, email marketing).

Please note Instagram focus is not available with this advisory package.

Week 6 Brainstorm Social Media Posts

Discover great content for your Facebook or LinkedIn pages. From behind-the-scenes to the unique you, there’s plenty you can be sharing with your followers.

 

Week 9 Check-In

  • Goal Accountability Check-In
  • Q&A

Week 12 Check-In

  • Goal Accountability Check-In
  • Q&A

Advisory Package Details

At the completion of the 12 weeks, you will have:

  • Clarity on who you are marketing to
  • Focus for your key message
  • An understanding of likely marketing costs
  • Objective review of your website with recommendations for future updates
  • An audit of your current social media and online presence
  • A decision on the top three marketing channels for your business
  • A marketing plan for 2021 including goals and timelines
  • An understanding of how to get the best results from your channel of choice
  • A list of content ideas for social media and/or blog articles
  • Someone to share your goal achievements with
  • Your digital marketing questions answered
  • A sounding board for your business ideas

Over the 12 weeks there is:

  • Mentoring Sessions (wks 1 – 6): 6 x 1.5 hours
  • Accountability Sessions (wks 9 & 12): 2 x 30mins
  • Website, Social Media and Online Review: 3 hours

Delivery of Sessions

  • All sessions are 1:1
  • Homework will be set between most sessions.
  • Where possible, week 1 and week 9 are delivered face-to-face. The remaining sessions are delivered via zoom.

Cost

AUD $2,500

SA Govt Business Advisory Services Program (SME)

The South Australian state government has grants available to support small and medium businesses to take advantage of transformation and growth opportunities. Grants, up to $10,000, must be matched by the business $ for $. Expenditure must be incurred by 30 June 2021.

DIY Digital is an approved provider for the South Australian Government’s SME Business Advisory Services Program. Grants under this program aim to support small businesses to take advantage of transformation and growth opportunities.

Successful grant approval brings the cost of this package to $1,250.

More information and to apply here:

https://business.sa.gov.au/Grants-and-support-services/Grants/SME-business-advisory-services

To purchase this package under the government grant first apply for the grant and once successful both of us will be notified and we can then begin.

Upsize Your Package

Brainstorm your Website

A customised 1.5 hour one-on-one brainstorming session with a professional copywriter. Get valuable writing tips used by the professionals. Understand how your website sections, including design, branding, photography and typography are seen and interpreted by your potential clients and customers. On site within Adelaide metropolitan area or via zoom.

Add $400 (with grant add $200)

Downsize

Get Straight to Business

Forget the reviews and audits, start at week 3 – Finding Your Marketing Sweet Spot.

Less $1,000 (with grant less $500)

Mix ‘n Match

Can’t quite find the right combo for you? Book in a time to talk with Fiona and work out the right advisory package for your needs.

 Southern Adelaide Advisory Sessions

Also available are FREE advisory sessions to businesses who qualify.

The Southern Business Mentoring Program is an advice service available to established and start up businesses in the southern Adelaide area. If you live in, or your business is located in, any of the following council areas you are eligible to access the program.

  • City of Yankalilla
  • City of Onkaparinga
  • City of Marion
  • City of Holdfast Bay

Consultations are free one hour advisory sessions.  Various dates and times during business hours are available. Session dates and times are available to book via eventbrite.

 

Get in touch

Use the contact form or send us an email.

Better yet, call us on 0400 835 161 and let’s have a chat.

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