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Think Big for 2021

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Last updated Feb 10, 2021

Are you looking to grow or transform your business in 2021? Invest in your business with our 12 week advisory package.

This package is best suited to sole traders and small to micro businesses.

 

12 Week Advisory Package

 

Week 1: Understanding Your Business

Brainstorm and clarify the business basics.

  • Bring to life your ideal customer
  • Focus on your key product or service
  • Delve into the dollars and financials
  • Identify your marketing goals for 2021

Week 2: Understanding Your Business

Benchmark your online presence with others in the industry. We’ll review your online presence (be prepared – this may be a rough ride).

  • Technical review of website (WordPress only)
  • Basic review of content, navigation, layout and design of website
  • Basic social media audit
  • Google and online search audit

Week 3: Find Your Marketing Sweet Spot

Fiona will guide you through the process of identifying, and being able to commit to, the three top channels for you and your business.

Week 4 Marketing Plan

Let’s create your 2021 Marketing Plan.

Week 5 Channel Focus

Tricks ‘n Tips for your channel (eg. Google ads, Facebook, SEO, email marketing).

Please note Instagram focus is not available with this advisory package.

Week 6 Brainstorm Social Media Posts

Discover great content for your Facebook or LinkedIn pages. From behind-the-scenes to the unique you, there’s plenty you can be sharing with your followers.

 

Week 9 Check-In

  • Goal Accountability Check-In
  • Q&A

Week 12 Check-In

  • Goal Accountability Check-In
  • Q&A

Advisory Package Details

At the completion of the 12 weeks, you will have:

  • Clarity on who you are marketing to
  • Focus for your key message
  • An understanding of likely marketing costs
  • Objective review of your website with recommendations for future updates
  • An audit of your current social media and online presence
  • A decision on the top three marketing channels for your business
  • A marketing plan for 2021 including goals and timelines
  • An understanding of how to get the best results from your channel of choice
  • A list of content ideas for social media and/or blog articles
  • Someone to share your goal achievements with
  • Your digital marketing questions answered
  • A sounding board for your business ideas

Over the 12 weeks there is:

  • Mentoring Sessions (wks 1 – 6): 6 x 1.5 hours
  • Accountability Sessions (wks 9 & 12): 2 x 30mins
  • Website, Social Media and Online Review: 3 hours

Delivery of Sessions

  • All sessions are 1:1
  • Homework will be set between most sessions.
  • Where possible, week 1 and week 9 are delivered face-to-face. The remaining sessions are delivered via zoom.

Cost

AUD $2,500

SA Govt Business Advisory Services Program (SME)

Applications for the South Australian State Government’s SME Business Advisory Service Program have now closed.

The program, which offered matched funding of up to $10,000, enabled businesses to access professional advice and support to assist with transformation and growth of their business.

DIY Digital is an approved provider for the South Australian Government’s SME Business Advisory Services Program.

More information about the grant here:

https://business.sa.gov.au/Grants-and-support-services/Grants/SME-business-advisory-services

Upsize Your Package

Brainstorm your Website

A customised 1.5 hour one-on-one brainstorming session with a professional copywriter. Get valuable writing tips used by the professionals. Understand how your website sections, including design, branding, photography and typography are seen and interpreted by your potential clients and customers. On site within Adelaide metropolitan area or via zoom.

Add $400

Social Media Training

One-on-one, 1.5 hour personal training with a specialist social media consultant on the social media channel of your choice. Includes post-training notes. On site within Adelaide metropolitan area or via zoom.

Add $400

Social Media Strategy and Facebook Advertising

Draw upon the knowledge and expertise of a specialist social media consultant.

  • In-depth audit of current social media channels
  • Recommendation for future social media channels
  • Social media strategy
  • 12 month social media marketing calendar
  • Recommended Facebook advertising strategy

Add $2,500

Online Bookings

Powerhouse your online presence with online bookings. A specialist online booking consultant will work with you on the service descriptions, prices, packages, gift vouchers, staff and locations. Whether you’re a massage therapist, nail beautician or business consultant, people respond to the convenience of being able to choose their own date and time.

This services covers:

  • a review of your current booking processes
  • analysis of your current and growing business requirements
  • researching best options for your industry and business to advise on best 2-3 systems for you
  • step-by-step implementation plan to create effective booking process for new and repeat clients

Create an effective automatic system to fill in your calendar with client bookings 24/7 on your terms. An online booking system minimises admin work and sends SMS and email reminders to minimise cancellations and no-shows.

Implementation for chosen system is available as a separate service.

Add $500

Downsize Your Package

Get Straight to Business

Forget the reviews and audits, start at week 3 – Finding Your Marketing Sweet Spot.

Less $1,000

Free One Hour Advisory Sessions

Also available are free one-on-one advisory consultations to businesses who qualify.

The Southern Business Mentoring Program is an advice service available to established and start up businesses in the southern Adelaide area. If you live in, or your business is located in, any of the following council areas, you are eligible to access the program.

  • City of Yankalilla
  • City of Onkaparinga
  • City of Marion
  • City of Holdfast Bay

Session dates and times are available to book via eventbrite.

 

Article Categeories

Check out the book

Book Online Marketing for Baby Boomers

Get in touch

Use the contact form or send us an email.

Better yet, call us on 0400 835 161 and let’s have a chat.

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