Google Keywords

What do people search on that match what you sell?

Whatever that search term is, is the google keyword you want to optimise your website for.

Your first Google Keyword

The first google keyword you want to rank for is your Business Name. If your business name is Plympton Tax Accountant then that is your first keyword. Technically it’s a phrase, but it’s usually referred to as a keyword when talking about Search Engine Optimisation or SEO. Your business name will appear on your website several times so you should, within 3 months of your site going live, rank on page one on Google for this.

The next lot of Google Keywords

Once you’ve achieved success in getting on page one for your own business name, turn your efforts to the next two or three search terms you feel would be best for your business. Choose two or three keywords and make sure they appear on your website page several times – in the heading, as an image title and in the page text. It might be a specific product, for example Nike running shoes or it might be a service you provide, for example Noarlunga plumbers.

Before you decide upon your search terms, google them yourself and see what websites are already on page one for those two or three terms. Use a tool like the Google AdWords keyword tool planner (or ask your website developer to do this for you) to search how many people search for those terms in your area.

Accessing the Google AdWords platform

Go to https://adwords.google.com/KeywordPlanner

Sign into your Google AdWords account.

  • If you already have a Google AdWords Express account you may find Google navigates you to the express account – which is not where you want to be. The two accounts operate differently – so ensure you are in AdWords and not the Express system.
  • If you don’t already have a Google AdWords account, Google may insist, during the sign up process, that you create an account and you create an advertising campaign before you can access this keyword planner tool. If you go through this process and create an advertising campaign you can pause it as soon as it has been developed if running a paid advertising campaign is not something you’d like to do at this point.
  • If you already have a Google AdWords account the sign up process and access to the keyword planner tool is likely to be straightforward.

Using the Google Keyword Tool Planner

Once in the keyword planner, choose “Get search volume data and trends”.

Google Keyword Planner

Put in a list of possible keywords
Click on blue button “Get search volume”

Over on the left hand side of the screen you may notice “location”.  Be sure to set this to a region relevanent to you.  If you are a business operating in Adelaide or South Australia it would be prudent to set the location to either of these places.

Dance shoe business example.

These possible search terms were entered:

  • dance shoes
  • ballroom dancing
  • ballroom dancing shoes
  • latin dance shoes
  • ballroom dance shoes
  • specialist dance shoes
  • best dance shoes
  • best ballroom dancing shoes
  • latin dance shoes for men
  • latin dance shoes for women

This is the result returned

Google Keywords dance shoes

In the above example we can determine a couple of things

The two best keywords for this dance shoe business are:

  • Dance shoes
  • Ballroom dancing

Both of these phrases attract 140 searches per month in the city of Adelaide. This business would do well to use these two keyphrases in product descriptions, on their About page and in there blog articles.  They’d also use these terms as headlines, page titles, image names and link text on pages.

The 3rd column indicates the competition for these key phrases. We can see the competition is higher for dance shoes (high) than ballroom dancing (low). A business starting out on its SEO journey may do well to pick the phrase that has less competition. Once they’ve mastered that, they may like to move on to meet and eventually beat their competitors in the more difficult keyword space.

The next two terms are

  • Ballroom dance shoes (30 searches a month)
  • Latin dance shoes (20 searches a month)

So Ballroom beats Latin by just a little. But both could work as a secondary focus for this business,

This business could focus one page with the search term “Ballroom dance shoes” and another page on the search term “Latin dance shoes”.

Competitor businesses are also using these phrases in their marketing efforts – so it will take effort and persistence to win in this space.

Keep the focus of on one search term per page. Don’t try to mix it up. Don’t have both ballroom dance shoes and latin dance shoes repeated on the one page and attempt to rank on both of those google keywords using that page. Have two different pages, one focussed on the search term Ballroom dance shoes and another focussed on Latin dance shoes.

Other take-aways from this report are:

  • Men’s latin dance shoes and women’s latin dance shoes rank the same.
  • Specialist dance shoes doesn’t rank at all.

If Google Keyword Planner ends up being too difficult to use or access use Fiverr or your web developer or SEO expert to help you. There are lots of tools on the market, the Google Keyword Planner is free, but many others are subscription based and require $10 – $50/month to access and use.

DIY Digital provides online marketing services to small businesses.  If you want help with your keyword research contact us.

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