Different countries, and in the case of the European Union, different continents, have different privacy regulations. Being a small business in Australia mostly means you need to be aware of and adhere to the Australian Privacy Principles which we’re written previously about here. However websites, and other online marketing activity, by the virtue of it being the world wide web, have a global reach and therefore come under the jurisdiction of the country your website visitor or email reader or Facebook fan resides in.
Privacy and the GDPR European General Data Protection Regulation
