How to Make a Logo

A logo is one of the first things you’re likely to want when you first start-up a business. It is the face of your business. It will identify you on social media, business cards, banners and your website. Setting up your business from the very start with a logo will enable all this promotional material to be consistent across all channels.

Professional Graphic Designer

Hiring the services of a professional graphic designer to create your logo is recommended. A skilled graphic designer will translate your business’s message using eye-catching visuals. Graphic designers know what’s on trend, the variety of font choices, what colours work well together and how to make your business look impressive.

One of the first things we did when we started out in business was to hire a professional to make a logo for us. We’ve been able have a unique look and use the logo right from the start. This has enabled us to create our social media channel art, website styling and business cards with a consistent, unique and professional look.

As website developers we love it when we can start with a professionally designed, creative logo.

Fiverr

You can make a logo using a designer from Fiverr or one of the other freelancer channels. Often times these services are provided on a budget basis and will limit the number of revisions allowed. The channels rarely allow for a rich conversation about your business or your wish list.

If you go down this path we recommend looking at the logos they’ve created before. If you see a logo you like, this option might work for you. Be very specific and informative about what you want – give them ideas rather than relying on them suggesting ideas to you.

For one of our side projects, we used Fiverr to create the logo. It’s not unique, as you can see by the comparison with the logo the same designer created and based our logo on. However, for our small side hustle, it suited.

PlaceIT

A number of online sites exist that allow you to make a logo yourself. We’ve reviewed a number of them and PlaceIT comes out front. PlaceIT first came to our attention from one of our clients who used it to create his logo.

So good was this logo we made it a centre piece on Brett’s website. Visit Brett in Blackwood’s website here.

PlaceIT is an easy to use online platform.

The first steps are to:

• Enter your business name
• Pick your industry

The industry determines the picture choices you see from their large selection of pre-made graphics.

PlaceIT then goes ahead and makes a logo for you and takes you to the edit screen.

In the edit screen you can change fonts, colours and the graphic you previously selected. Brett went further than the first designs offered, spending a number of hours customizing it to his preference. Hours well spent we think.

PlaceIT will also allow you to add your logo (whether created with them or not) to pictures of mugs, books, pillows and T-shirts. An example of which you can see with our logo on a mug floating in mid-air.

A memorable, unique logo will make your business look professional and set your branding up for years to come.

Disclosure

The PlaceIT link in this article is an affiliate links. This means if you click on the link and purchase an item, we receive a commission from the sale.