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SEO in 15 Minutes

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Last updated Apr 21, 2022

SEO in 15 Minutes

SEO in 15 minutes – or perhaps more aptly titled SEO for Dummies. This is a lighthearted look at a complex topic. Using Google’s own starter guide we present Search Engine Optimisation (SEO) for beginners in 15 minutes.

There are 12 chapters in Google’s starter’s guide. We skip the techy ones and get straight into the ones where you have half a chance of being able to do something about (and as luck would have it, they’re some of the most important ones!).

  1. Getting started
  2. Help Google find your content
  3. Tell Google which pages shouldn’t be crawled
  4. Help Google (and users) understand your content
  5. Manage your appearance in Google Search results
  6. Organize your site hierarchy
  7. Optimize your content
  8. Optimize your images
  9. Make your site mobile-friendly
  10. Promote your website
  11. Analyze your search performance and user behavior
  12. Appendix: Link URLs used in this paper

Help Google (and users) Understand your Content

In the video we skip the first 3 chapters and get stuck into the all important 4th chapter. It sounds easy doesn’t it – help Google (and users) understand your content – but you’d be surprised how difficult this can be.

Organise your site hierarchy

This is all about prioritising your pages and how they appear in your navigation menu.

Optimise your content

This part of SEO is surprisingly easy.


Checkout our lighthearted SEO for Dummies in 15 minutes by clicking on the video below.

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