Google’s Starters Guide
SEO in 15 minutes – or perhaps more aptly titled SEO for Dummies. This video is a lighthearted look at a complex topic. Using Google’s own starter guide we present Search Engine Optimisation (SEO) for beginners in 15 minutes.
There are 11 chapters in Google’s starter’s guide.
- How does Google Search work?
- How long until I see impact in search results?
- Help Google find your content?
- Organize your site
- Make your site interesting and useful
- Influence how your site looks in Google Search
- Add images to your site, and optimize them
- Optimize your videos
- Promote your website
- Things we believe you shouldn’t focus on
- Next Steps
Help Google (and users) find your Content
In the video we skip the first 2 chapters and get stuck into the all important 3rd chapter. It sounds easy doesn’t it – Help Google find your content – but you’d be surprised how difficult this can be.
Organise your site
This is all about prioritising your pages and how they appear in your navigation menu, which we cover in our video.
Add images to your site, and optimize them
Check out our handy 6 Tips to Optimise Images for Search Engines article.
SEO for Dummies Video
When the video was recorded there were 12 chapters in Google’s starter’s guide.
- Getting started
- Help Google find your content
- Tell Google which pages shouldn’t be crawled
- Help Google (and users) understand your content
- Manage your appearance in Google Search results
- Organize your site hierarchy
- Optimize your content
- Optimize your images
- Make your site mobile-friendly
- Promote your website
- Analyze your search performance and user behavior
- Appendix: Link URLs used in this paper
We skip the techy ones and get straight into the ones where you have half a chance of being able to do something about (and as luck would have it, they’re some of the most important ones!).
Checkout our lighthearted SEO for Dummies in 15 minutes by clicking on the video below.
SEO Course
A practical, step-by-step video course with screenshots, examples, explanations and demonstrations. Carefully created and produced video tutorials for your learning.
Especially suitable for e-commerce sites or multi-page websites.