Up until lead magnets (or free giveaways to grow your email list) have been mostly confined to e-books, white papers, videos and webinars. AI is opening up the possibilities for more interesting and engaging lead magnets as the cost is coming down to do interesting and unique widgets or apps. What used to cost up to AUD $10,000 can now be purchased for $500 – $1,000.
Here’s our list of seven ideas that might inspire your next marketing promotion.
Mortgage Calculator
A mortgage calculator is an online tool that helps a website visitor estimate their monthly mortgage payments based on factors like
- Loan Amount
- Interest Rate
- The number of years you’ll take to repay the loan
- Deposit
- Stamp Duty or other property taxes
Mortgage calculators were once primarily used by larger businesses, but now with AI smaller agencies like financial planners, boutique real estate agencies and loan brokers can consider having this on their website.
Pet Age Calculator
Vets, pet stores and e-commerce stores selling pet products might like to think about a pet age calculator. This tool will calculate a pet’s age in human years based on
- Species
- Breed
- Age
This is a fun way for visitors to engage with a website.
Bike Road Rules Test
AI tools can create a road rules test for adults or children learning to ride bikes on public roads. This type of tool could be an interactive quiz or a game-based learning tool with
- Multiple-choice questions on basic road rules
- Visual scenarios showing road signs, bike lanes, and crossings
Shops selling bikes, safety campaigns run by governments or bike advocacy groups might all be interested in having such a widget on their website.
Entrepreneur Quiz: “What Type of Business Suits You?”
Business consultants may consider having a fun, interactive quiz that suggests business ideas based on personality, skills, profitability and resources.
This would be useful in guiding budding entrepreneurs towards business ideas that match their strengths.
Health Quiz: “What is Your Biological Age?”
Medical, health and wellness experts will often refer to our chronological age (i.e. based on the year you were born) and our biological age (i.e. based on how fit and healthy you are). This engaging online quiz would suit a large range of businesses including dieticians, gyms, wellness consultants and social media influencers promoting good health.
Renovation Cost Estimator
Builders and Property Developers might like to consider a renovation cost estimator. Users would enter details like
- Room size
- Materials
- Type of renovation
The widget would then provide a rough cost estimate.
Tradies could adjust this to suit their particular trade. For example carpet layers may have a cost estimator based on room size and type of carpet. Plumbers may have a cost estimator based on location of premise, job to be done, number of outlets.
Cost estimators are not only interesting lead magnets they also help potential clients understand budget expectations before contacting you.
Home Landscaping Ideas Generator
Ideal for lawn mowing businesses, landscapers and landscape supply companies. Users answer fun questions about
- Size and shape of garden
- Plant preferences
- Use for garden, eg entertaining, vegie garden, lawn area
- Significant trees, gazebos, pools and other structures that any new landscaping needs to work around
Potential customers can start getting a feel for what they might like – and let’s face it – who doesn’t like to dream about converting their backyard into an oasis?
AI Coding Platforms
There’s a bunch of AI coding platforms that can create lead magnets like those mentioned above, including
- Cursor
- Replit Agents
- Bolt
- vO
Most of these platforms will take some trial and error to understand how they work. Most will have a cost involved in order to be able to download and use the created widget on a business website.
If you’re not confident in building your own lead magnet contact us about how we can help.
Further Reading
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