Sometimes going with an unlikely business marketing strategy can put you ahead of, or at least in a different place, to your competitors.

Does the digital literacy level of the older worker impact on the success of their business?

Use the beautiful spring weather to find inspiration to write and take photos for your online marketing.

From Accountant Tom to Determined Denise to Savvy Sally - who's your ideal client? Here's an example customer profile to get you started.

Starting a new business in Australia starts with getting an ABN. But what about your business name and domain name?

Which, if any, of the online directories is the best one for your business to list in? Find out which one and how to choose.

A simple approach to creating and reviewing your marketing plan. Included is a free, easy to use 5 page template for Australian businesses.

Hello and Welcome to Online Marketing. Discover Google, Social Media and Email - your 3 Online Marketing Powerhouses.