Business Marketing – Finding Your Sweet Spot

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Last updated Apr 6, 2021


There are so many things a business could be doing to promote itself it’s hard to work out which option to choose for your business marketing. For example, how do you choose between:

  • Website
  • Search Engine Optimisation
  • Google Advertising
  • Social Media
  • Facebook Advertising
  • Email Marketing
  • Radio Advertising
  • Networking
  • Trade Shows
  • Online marketplaces like Amazon or ebay
  • Online directories like Hi Pages or Service Central
  • Influencers
  • PR/Media

There are certain marketing activities that tend to suit one business type or sector over another, but as with all marketing, there are rarely guarantees. Sometimes going with an unlikely strategy can put you ahead of, or at least in a different place, to your competitors.

Choose Three

Pick the marketing activities that are strategically useful to your business. That may sound like an obvious statement, and it is, but many business owners procrastinate over their options and this often leads to either ad hoc or no marketing activity at all.

There are three choices for each business marketing channel or strategy:

  • don’t do it
  • put it in housekeeping mode
  • hit it out of the ballpark

My advice is to choose three. These three make up your marketing sweet spot. These three are the strategically important ones that you’ll aim to hit it out of the ballpark with.

All other channels are in housekeeping mode or not done at all.

By considering each channel you can then eliminate them, or include them, in the business marketing strategy.


Your Marketing Sweet Spot – webinar

Our webinar, ‘How to Find Your Marketing Sweet Spot,’ takes you through a super easy formula to workout the three strategically important marketing channels for your business.

Want to hear more?

Sign up for the webinar recording and template worksheet here.

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