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Website Plan

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Last updated May 20, 2022

5 step website plan

Not sure where to start with your website? Take it step by step with our 5 step website plan.

  1. Home Page
  2. Navigation
  3. Additional functionality
  4. Images
  5. Customers

1. Home Page

One of the most important parts of the home page is the banner image at the head, or top, of the page.  It’s likely to be the first thing a visitor to your site notices. You want it to capture the personality of your business. Here’s some examples:

To simply and succinctly describe your business to visitors to your site feature the 3 key services you offer, or the 3 main product categories you sell.

Add a clear call-to-action. A call-to-action is the key action you want visitor’s to take beyond reading the information on it. Common call-to-actions are to click through to a shop, book an appointment or phone the business.


2. Navigation

Some websites only have one page. For these websites, the navigation will be easy to work out. However if your website has a lot of pages, working out how a visitor moves around the site to get to those pages is where good navigation becomes important.

The navigation is mostly housed in the website header, although some links to pages will be in the footer. The header is the place for your priority pages. The footer houses pages such as the Terms and Conditions and the Privacy Policy.


3. Additional Functionality

Images, text, links, headings and buttons are all part of a basic webpage.  Here are three examples of basic pages

Depending on your business needs you may need functionality over and above what is provided by a basic page.  Are you a physiotherapist needing an online appointment calendar?  Do you sell baby gifts and need an online shop?  Your website developer will need to know what functionality you require from your website.  There is a usually a cost for additional functionality over and above the basic page cost.

Here’s some examples of common additional functionality:

An online shop requires quite a lot of additional functionality such as payment methods, adding GST and variable postage costs depending on the number, weight or volume of the order.

An online form can be a simple contact form or an appointment or quote form. For more information and ideas see our article on online forms.

4. Images

Images deserve special attention. Great images will make a great website and poor images will make a poor website.

Spend time and effort getting good images for your website. Authentic, real images of you and your business are better than stock images.

Visit our 7 tips for using images in web design for more ideas and inspiration.


5. Customers

Once the website is developed you want it to be discovered by potential customers. And this doesn’t happen by itself. A good solid plan backed by hard work, expertise and persistence is generally required.

Get started with our marketing plan.

Brainstorm your Website

Brainstorm Your Website

A customised 90 minute one-on-one brainstorming session with a professional copywriter.

An opportunity to discuss your strategy, your website and your marketing ideas. Get clear on your target audience and website plan.

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Use the contact form or send us an email.

Better yet, call us on 0400 835 161 and let’s have a chat.

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