Over-Estimating the Nuisance Factor

So many businesses I have met over the last 5 years over-estimate the nuisance factor of email marketing and under-estimate it’s value.

Spam is spam – don’t do it. Good email marketing is not spam. Good email marketing keeps your current and potential customers, clients and members informed and up-to-date with what you are doing.

We take good email marketing seriously, from our Australian Privacy Principles guidelines to our How Not to Spam article. But too many businesses and organisations take a simplistic and erroneous view that all email marketing is bad.

Positive email marketing can help you succeed and boost the sense of belonging your customers, members and clients feel towards your business or organisation.

Growing Your List

Adding people to your list is often the most challenging part. Here at DIY Digital we have a simple, and proven formula for the Welcome Email.

When we add people to our list, we let them know.

It usually goes something like this:

I’ve added you to my DIY Digital newsletter list. I send a newsletter once a month with online marketing hints ‘n tips, news in the digital space and info about my upcoming webinars and occassionally at other times when something special is happening. If this doesn’t suit let me know and I’ll remove your email address or you can unsubscribe anytime yourself using the link in the bottom of the email newsletters.

Very few people unsubscribe – less than 2%.

And people are genuinely happy to be on the list. Don’t believe me? Hear it from the customer directly. Below are a few of the responses we’ve had over the last year in reply to people being notified they have been put on our email newsletter list.

MailChimp Newsletter Course

Learn how to upload your list and create your e-newsletter in MailChimp. Especially suitable for business-to-business and not-for-profits.

Step-by-step videos with screenshots, examples, explanations and demonstrations.