Spring into your Online Marketing

Use the inspiration of Spring to get yourself energised, active and in the goal setting mood.  Here’s our 5 spring tips for online marketing in Adelaide.

Take Photos

When spring comes we start feeling the outdoor lifestyle is again upon us. So it’s certainly not nice to be stuck in front of a computer doing your online marketing.

Taking photos is a great excuse to get outdoors.

Whether it’s email marketing, websites, Facebook, LinkedIn or Instagram, online platforms love photos.

With our fabulous weather, now is the time to be stocking up on photos and adding to your library. Get outside with your phone or camera and take some photos of your surrounding area.

Photos that show you #locallove and #shoplocal

Pick a cloudy, but bright day with little or no wind. The clouds diffuse the light. With the light nice and even, without lots of shadows, you’ll get some great outdoor photographs. Take a friend or family member who’s half decent at photography and ask them to get a few with yourself in them.

Be adventurous.  If you’re a dog groomer show yourself holding a brush or hose used in the salon. If you sell boxing gloves take a few photos of the gloves on a tree stump.  If you’re a tradie take a few tools of your trade and stand infront of your ute. Social media loves something a bit different.

Take some nice ones of your area – an iconic tree that would be known in your neighbourhood.  Or if you’re within coo-ee of the beach take a coastal scene. If you’re in the Adelaide hills take a nice landscape image.

Pick an early morning or a quiet Sunday to grab a streetscape of the local shopping district or civic centre.

Get a few photos with a landscape aspect ratio as these tend to often be in short supply.

You might give the photos to your website developer to add to their options.  Or perhaps use them to update your Facebook banner photo.  Or just keep some on file for down the track when you might have just the right occasion to use them.

Christmas Marketing

With less than 3 months until Christmas you’ll need to get cracking with your Christmas marketing plan.

If you’re selling products online or instore you’re going to want to ensure you have your email marketing working for you.  Is your website updated?  What’s on special and how you are you advertising the specials?   Both Facebook and Google advertising are able to localise where their adverts show.  Your online marketing in Adelaide might target the southern suburbs, the Adelaide Hills, the Fleurieu Peninsula or just the suburb of Glenelg.

Are you able to issue online Gift Certificates? This is a massive area that many small retailers find difficult to put in place. Online technology is changing rapidly and what may have been hard 5 years ago may be easy now. It could be worth investigating your options.

Are you buying gifts for your clients or sending them cards? Now’s the time to start thinking about this and getting organised.

If you’re closing down over Christmas you’ll want to ensure all your clients are aware of this. Google My Business loves to be updated with your open and closing hours – be sure to update this online listing.

Check out our Christmas Marketing Plan.

Google Analytics

Spring is a great time to energise your goal setting. Do you know how many visitors your website gets?

If you’ve got a website and you haven’t yet connected Google Analytics to it, now is a good time to be doing this.

It’s likely to take you a little while to navigate through the ins and outs and understand what you’re looking at and what it means. Check out out our what to measure in Google Analytics article to help you with this. Use Spring to get a handle on it so that by the New Year you are all set. You’ll be able to set some realistic and motivational New Year goals if you have analytics set up and your first few months of data at hand.

Growing the number of people who visit your website is a key online marketing strategy. Knowing how many people visit your website is the first step in taking this strategy seriously.

Write Stuff

Use the Spring season to inspire your creativity. Hopefully you’ve got a blog set up on your website and you’re able post articles as part of your Search Engine Optimisation (SEO) strategy. If not you might have a LinkedIn article that is waiting to be written or perhaps you can even submit an article to another website which allows for a link back to your site.

Or maybe general information pages on your  website need updating or a description on your YouTube video needs to be given another look at.

If your businesses relies on, or benefits from, an online presence, you will need to write stuff about:

• the products you sell
• the services you provide
• the expertise you bring

If you’re feeling inspired, get cracking!

Event Marketing

Events are back.

Whether it’s an Open Garden, Art Exhibition, Come ’n Try Day, Farmer’s Market or Food and Wine Festival there’s probably an event being planned near you. Is there a way your business can connect with or take advantage of these events?

These events tend to bring in seasonal keywords. For example if the local aquatic centre is holding a swimming championship the phrase “swimming championships at Marion” would be something swimmers and their families are likely to be typing into Google. If you own a rental property or B ’n B in this area, you may want to take advantage of this seasonal keyword.

Or is it time to invite current and previous customers to your own champagne and nibbles evening? Events can be a lot of work, but they can be a great way to connect with, and keep in contact with, your VIP clients and customers.

Online Marketing in Adelaide

Spring is a great time to re-energise your online marketing. Often times we need an excuse to get back into it – as its not unusual to have let it fallen by the wayside.

If you’re overwhelmed by the choices, difficulty or fear, start small.  Take a few steps and if you’ve already taken some, take a few more.  Be inspired and motivated by our beautiful weather to give it a go.

Contact us if you need a bit of help to get started with your online marketing or if you’ve hit a roadblock and looking for some help to get back into it again.

Book - Online Marketing for Baby Boomers

...and anyone else who doesn't speak geek

• 17 case studies - from lawyers to aged care products to an engineering firm to a cake shop
• Next steps to inspire you to get started, or re-energise, your marketing.
• 9 templates to hone in and clarify your ideas and thoughts for social media content, Google advertising and your marketing strategy.